Celebrating the individuality of each investor.
Challenge
Competitors customize, but Aperio (recently bought by BlackRock) personalizes. They tailor investment portfolios more precisely than any other company in the industry. With the acquisition and growing competition, Aperio needed an identity that increased their brand awareness.
GOAL
Articulate what makes clients love Aperio by designing a brand as unique as the portfolios they build, but still fits within the BlackRock branding system.
STRATEGY
Celebrate the individuality of each investor—the thoughtful personalization Aperio brings and the uniquely artistic + scientific minds that make up the team. Portfolios as unique as DNA.
Role: Design Director
Agency: Agenda
Team: Dan Koh (Head of Creative), David Marte (Sr. Designer), Jo Rooney (Sr. Designer), Yuly Monsanto (Production Designer), Vincent Roffers (Head of Strategy), Jake Aronson (Associate Strategy Director), Emily Korn (Head of Client Services), Conor Florance (Associate Director, Client Services)
Awards: iF Design Award Acquisition Rebrand, Transform Awards Gold Best Corporate Rebrand Following a Merger or Acquisition, Gold Best Visual Identity from the Financial Services Sector, Silver Best Creative Strategy