Claudia Mark
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Triad

Pointing Triad in the right direction with a new brand identity. 

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challenge

Triad’s sub-brands have over 40 years of experience in the Behavioral Mental Health (BMH) space, however Triad had little brand recognition and was relatively unknown to its audiences.

Goal

Create a new brand identity for Triad that harmonizes its existing portfolio of products and sub-brands, while allowing for future innovations and acquisitions. 

Strategy

Position Triad as the WAZE for the BMH professional. Triad brings decades of experience educating, certifying and supporting BMH professionals through a powerful, community-based career acceleration platform.

 
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Role: Head of Design & Creative Director
Agency: DiMassimo Goldstein
Team: Matt Peters (Associate Design Director), Jo Rooney (Sr. Designer), Clay Langdon (Strategist), Camille Estimé (Strategist), Danielle Radutzky (Associate Brand Director)