Driving awareness and memberships by demonstrating how traveling the world is just a subway ride away.
Challenge
The Bronx Zoo is a cultural landmark that wasn’t attracting visitors year-round. Launching their summer event, Passport to the World, meant they had to create buzz during the busiest season of the year.
Goal
Show adventure and culture seekers that by visiting the zoo, they can travel the world without ever leaving NYC.
Strategy
Taking cues from the transportative magic of vintage travel posters, our wondrous and bright event identity brings the animal kingdom to life.
Role: Design Director
Agency: DiMassimo Goldstein
Team: Tom Christmann (CCO), Matt Peters (Sr. Designer), Jo Rooney (Designer), Sara Grosso (Design Intern), Dan Kalmus (Copywriter), David Cutler (Jr. Copywriter), Chris Martin (ACD/Art), Amy Su (Creative Director), Alessandra Pinho (Strategy Director), Linette Diaz-Valentin (Account Director)
Awards: Graphis Poster Design Honorable Mention